Why Everyone Over 40 in Southern Maine Is Talking About Performance Fitness Studios (And You Should Too)

Evan Amell • November 25, 2025
You've probably noticed it too. Your friends are suddenly more excited about their workouts than they've been in years. Your neighbor is walking taller, moving better, and has this new confidence in their step. And when you ask them what's different, they keep mentioning something about their "performance fitness studio."

So what's all the buzz about?

Here in Southern Maine, adults over 40 are discovering something that's changing how they think about fitness entirely. And honestly? It's about time.

The Reality Check We All Need

Let's be real for a second. If you're over 40, traditional gyms can feel... intimidating. You walk in, see rows of complicated machines, and everyone seems to know exactly what they're doing while you're standing there wondering if you're even holding the weights correctly.


Sound familiar?


You're not alone. Most of us have been there – paying for gym memberships we barely use, feeling lost in a sea of equipment, or worse, getting injured because we didn't know proper form.


But here's the thing: your body after 40 isn't the same as it was at 25. You need a different approach. You need guidance. You need community. And you definitely need someone who understands that your goals aren't about looking like a fitness influencer – they're about feeling strong, confident, and capable in your own skin.

What Makes Performance Fitness Studios Different

Performance fitness studios aren't your typical gyms. Think of them as the sweet spot between having a personal trainer and working out in a supportive community environment.


These studios focus on what your body can DO rather than just how it looks. They're built around:


✅ Small group training (usually 6 people or fewer)

✅ Expert coaching that ensures proper form

✅ Personalized programming based on your specific needs

✅ Community atmosphere where everyone supports each other

✅ Age-appropriate exercises that work WITH your body, not against it


The difference? When you walk into a performance fitness studio, you're not just another membership number. You're part of a community that actually cares about your success.

Why Southern Maine is Leading the Charge

Something special is happening in our corner of New England. Studios like Spurling Fitness have been pioneering this approach for years, specifically targeting adults who felt intimidated by traditional gyms. Their philosophy is simple but powerful: "Our gyms are built on relationships, not just reps."


And it's working.


Doug Spurling, who founded Spurling Fitness, noticed what many of us have experienced firsthand – that most gyms are massive, impersonal spaces that leave you feeling more confused than confident. So he created something different: small, appointment-based training sessions where every member gets personal attention.


Other studios across Southern Maine are following suit, recognizing that adults over 40 want:

  • Quality over quantity – fewer people, more attention
  • Education over intimidation – learning proper form and technique
  • Community over competition – supporting each other's goals
  • Results over show – focusing on functional fitness that improves daily life

The Science Behind Why This Works (Especially After 40)

Here's something your body wants you to know: after 40, you start losing muscle mass at a rate of about 3-8% per decade. Your metabolism slows down. Your joints need more attention. Your recovery time increases.

This isn't meant to scare you – it's meant to empower you.


Because when you understand these changes, you can work WITH them instead of fighting against them. Performance fitness studios get this. They design programs that:


  • Build functional strength – Think lifting groceries, climbing stairs, playing with grandkids without back pain
  • Improve mobility and balance – Because falling becomes a bigger concern as we age
  • Focus on proper recovery – Your body needs more time to bounce back, and that's perfectly normal
  • Emphasize consistency over intensity – Small, sustainable changes that add up over time



The result? You're not just exercising – you're investing in your quality of life for the next 20, 30, or 40 years.

What People Are Really Saying

"I finally found my people," says Sarah, a 47-year-old teacher from Scarborough who started at a local performance studio six months ago. "I don't feel judged. I don't feel lost. I actually look forward to my workouts."


That's the magic of the small group environment. You're working out alongside people who share similar goals, similar challenges, and similar stages of life. You're cheering each other on instead of comparing yourself to 22-year-old Instagram fitness models.


And the coaches? They actually know your name. They remember that your knee bothers you sometimes. They modify exercises when you're having a tough day and push you when they know you can do more.

The EA Fitness & Performance Difference

Right here in Portland, EA Fitness & Performance embodies everything that makes performance fitness studios special. We meet you where you're at – whether you're getting back into fitness after years away or looking to take your current routine to the next level.



Our approach is simple: we believe fitness should feel empowering, not overwhelming. That's why we offer:


  • Small group training where you get personalized attention in a supportive environment
  • Expert coaches who understand the unique needs of adults over 40
  • Flexible scheduling because we know your life is busy
  • Nutrition coaching because what you eat is just as important as how you move


We're not here to make you feel bad about where you're starting. We're here to help you feel amazing about where you're going.

What to Look for in a Performance Fitness Studio

Not all studios are created equal. Here's what to look for when you're shopping around:


Small class sizes – If there are more than 8 people in a group training session, you're probably not getting the attention you need.


Qualified coaches – Look for certifications, but more importantly, look for coaches who listen and adapt to your needs.


Age-appropriate programming – The workout that's perfect for a 25-year-old might not be right for you. Make sure they understand this.


Community feel – You should feel welcomed from day one, not like an outsider trying to fit in.


Flexibility and modifications – Life happens. Injuries happen. Your studio should be able to work around both.


Trial options – Any good studio will let you try before you commit. If they won't, that's a red flag.

It's Not Too Late (It's Never Too Late)

Here's the truth nobody talks about: starting a fitness routine after 40 might actually be easier than starting one at 25. You know your body better. You're more realistic about your goals. You're not trying to impress anyone – you're just trying to feel good.


And that... that's exactly the right mindset.


Whether you're dealing with:


  • Decreased energy levels
  • Aches and pains that didn't used to be there
  • Weight that's harder to manage than it used to be
  • Feeling intimidated by traditional gyms
  • Not knowing where to start



...a good performance fitness studio will meet you exactly where you are and help you move forward from there.

Ready to See What the Buzz Is About?

The conversation happening around Southern Maine isn't just about fitness – it's about reclaiming your confidence, your strength, and your energy. It's about proving to yourself that your best years don't have to be behind you.


You don't have to figure this out alone. You don't have to feel lost or intimidated. And you definitely don't have to settle for feeling less than your best.


If you're curious about what performance fitness could do for you, we'd love to show you around. Contact us to schedule a conversation about your goals, or check out our small group training options.


Because here's what we know for sure: you deserve to feel strong, confident, and capable at any age. And we're here to help you get there.


Your future self will thank you for starting today.

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